Post by account_disabled on Feb 25, 2024 5:15:08 GMT
It is no longer new, but it is good to underline a fundamental point for every company present on the web. After a few years of experiments, Mobile First Indexing by Google is a consolidated reality that we must all take into account if we want to achieve significant results within the most used search engine in the world. Google's revolution in relation to Mobile Let's take a step back: before Mobile First Indexing, Google's evaluation algorithm first analyzed the desktop version of the contents of a page for an analysis of relevance to the searches carried out by users, and then (possibly) the version mobile from the same site.
Since 2019 , however, Google's algorithm has begun to evaluate primarily the mobile version of a site to define its positioning within its SERPs. Read also: "The SEO factors that determine a good Google positioning" Because Google changed its indexing parameters Macedonia WhatsApp Number List A revolution that started not so much from an internal driving force within the web giant, but from the analysis of user behavior . In fact, it is enough to keep in mind that over the last two years, searches from smartphones globally have risen to 58% (in Italy they even exceed 62% ), outperforming desktop searches. If Google did not operate in this way, the risk would be to give prominence to sites with poor UX for users who, consequently, would migrate to other competing engines.
Mobile First Indexing Download the free SEO guide: Strategies to get your business ranked first The practical effects of Google's changes According to initial findings, this change in the algorithm would have already produced a clear change in terms of positioning : if a site is not adequately optimized for mobile use, in fact, a drop in positioning attributable to searches deriving from these devices is conceivable. This is why we are talking about a real web revolution (still underway), capable of upsetting the rankings and, in the not too distant future, of determining the obsolescence and ruin of sites with inadequate usability for smartphones .
Since 2019 , however, Google's algorithm has begun to evaluate primarily the mobile version of a site to define its positioning within its SERPs. Read also: "The SEO factors that determine a good Google positioning" Because Google changed its indexing parameters Macedonia WhatsApp Number List A revolution that started not so much from an internal driving force within the web giant, but from the analysis of user behavior . In fact, it is enough to keep in mind that over the last two years, searches from smartphones globally have risen to 58% (in Italy they even exceed 62% ), outperforming desktop searches. If Google did not operate in this way, the risk would be to give prominence to sites with poor UX for users who, consequently, would migrate to other competing engines.
Mobile First Indexing Download the free SEO guide: Strategies to get your business ranked first The practical effects of Google's changes According to initial findings, this change in the algorithm would have already produced a clear change in terms of positioning : if a site is not adequately optimized for mobile use, in fact, a drop in positioning attributable to searches deriving from these devices is conceivable. This is why we are talking about a real web revolution (still underway), capable of upsetting the rankings and, in the not too distant future, of determining the obsolescence and ruin of sites with inadequate usability for smartphones .
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