Post by nelsonelias on Feb 27, 2024 9:23:56 GMT
How much is ADV worth in the digital marketing sector? According to the Internet Media Observatory of the Polytechnic University of Milan, with reference to a study presented on the occasion of the 19th edition of the IAB Forum , the amount of advertising investments on online media reached 4.2 billion euros in Italy during the 'last year. This is a real record, especially if we consider the post-emergency period, but still conditioned by the sword of Damocles of the containment measures of the fourth wave of Covid-19. A 2021 therefore characterized by clear signs of recovery, especially if we add to this analysis the data on overall advertising sales which exceeded 9.5 billion euros, a value never recorded in the last 12 years.
You might be interested in: "Adv for eCommerce: how to build an effective advertising strategy" Comparison of ADV investments: the internet outperforms all traditional media Internet ADV , understood as the sum of advertising investments in the digital sector, exceeds, as mentioned, 4 billion, marking a net growth (+23% compared to the previous year). An extremely surprising result if we take 2018 as a reference where this sum did not reach 3 billion. Taking Country Email List an overall look, digital ADV accounts for 45% of the entire advertising revenue, now accounting for the lion's share. Behind it, TV-related advertising remains strong with 41% of total revenues. adv online Prevalence of digital ADV: a consolidated trend These are certainly significant data, but should not be too surprising. In fact, it is the second year that digital has excelled in advertising investments.
It should also be remembered that Italy is one of the last among the industrialized countries to still record such a strong position of ADV revenues linked to televisions, but this is part of Italian culture. The vast majority of digital advertising revenues are the prerogative of the big players (Google, Facebook and gradually the other platforms) who hold almost 80% of online collections. However, there is one aspect that also encourages the other players in the market: the overall growth rate of web publishers, including broadcasters, is in line with the general one, i.e. approximately 23% + compared to the previous year, therefore a sign that companies also reward the smaller companies that present themselves on the market.
You might be interested in: "Adv for eCommerce: how to build an effective advertising strategy" Comparison of ADV investments: the internet outperforms all traditional media Internet ADV , understood as the sum of advertising investments in the digital sector, exceeds, as mentioned, 4 billion, marking a net growth (+23% compared to the previous year). An extremely surprising result if we take 2018 as a reference where this sum did not reach 3 billion. Taking Country Email List an overall look, digital ADV accounts for 45% of the entire advertising revenue, now accounting for the lion's share. Behind it, TV-related advertising remains strong with 41% of total revenues. adv online Prevalence of digital ADV: a consolidated trend These are certainly significant data, but should not be too surprising. In fact, it is the second year that digital has excelled in advertising investments.
It should also be remembered that Italy is one of the last among the industrialized countries to still record such a strong position of ADV revenues linked to televisions, but this is part of Italian culture. The vast majority of digital advertising revenues are the prerogative of the big players (Google, Facebook and gradually the other platforms) who hold almost 80% of online collections. However, there is one aspect that also encourages the other players in the market: the overall growth rate of web publishers, including broadcasters, is in line with the general one, i.e. approximately 23% + compared to the previous year, therefore a sign that companies also reward the smaller companies that present themselves on the market.
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